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RUSHA · Current Report (Form 8-K) · Filed March 5, 2026

Rush Enterprises Inc — Current Report (Form 8-K)

Form
8-K
Filed
March 5, 2026
Period
Mar 4, 2026
Ticker
RUSHA
Accession
0001437749-26-007073
Boardroom Alpha · Filing insights

Board approves 2025 cash bonuses, stock options, and RSAs for named executives; grants set for March 13, 2026.

About Rush Enterprises Inc
Market cap
$5.2B
1Y TSR
+40.9%
3Y TSR
+23.4%
Board grade
B+
Sector
Consumer Cyclical
CEO
William M Rusty Rush
Last annual meeting: May 19, 2026 · View full Rush Enterprises Inc profile →
rusha20260305_8k.htm
 

 
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
 
 
 
FORM 8-K
 
 
CURRENT REPORT
Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934
 
 
Date of Report (Date of earliest event reported): March 4, 2026
 
 
Rush Enterprises, Inc.
(Exact name of registrant as specified in its charter)
 
Texas
(State or other jurisdiction
of incorporation)
0-20797
(Commission File Number)
74-1733016
(IRS Employer Identification No.)
     
555 IH-35 South, Suite 500
New Braunfels, Texas
(Address of principal executive offices)
 
78130
(Zip Code)
 
Registrant’s telephone number, including area code: (830) 302-5200
 
Not Applicable
 

(Former name or former address, if changed since last report.)
 
Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions (see General Instruction A.2. below):
 
Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)
 
Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)
 
Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))
 
Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))
 
Securities registered pursuant to Section 12(b) of the Act:
 
Title of each class
Trading Symbol(s)
Name of each exchange on which registered
Class A Common Stock, par value $0.01 per share
RUSHA
Nasdaq Global Select Market
Class B Common Stock, par value $0.01 per share
RUSHB
Nasdaq Global Select Market
 
Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 or Rule 12b-2 of the Securities Exchange Act of 1934.
 
Emerging growth company ☐
 
If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐
 
 

 
Item 5.02
Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers; Compensatory Arrangements of Certain Officers.
 
(e)       On March 4, 2026, the Board of Directors (the “Board”) of Rush Enterprises, Inc. (the “Company”), upon the recommendation of the Compensation and Human Capital Committee of the Board (the “Compensation Committee”), approved the following compensation payments to the below named executive officers of the Company:
 
Cash Bonus Payments
 
After a review of competitive market data and the Company’s operating results for the 2025 fiscal year, the Compensation Committee approved the following cash bonus payments:
 
Name / Title
 
Cash Bonus
 
       
W. M. “Rusty” Rush
President, Chief Executive Officer and Chairman of the Board
 
$
3,508,150
 
       
Steven L. Keller
Chief Financial Officer and Treasurer
 
$
634,000
 
       
Jason Wilder
Chief Operating Officer
 
$
628,000
 
       
Jody Pollard
Senior Vice President – Truck and Aftermarket Sales
 
$
574,293
 
 
The cash bonuses will be paid on March 13, 2026.
 
 

 
Stock Option Grants
 
The Compensation Committee approved the following stock options exercisable for shares of the Company’s Class A common stock (the “Stock Options”):
 
Name / Title
 
Stock
Options (#)
       
W. M. “Rusty” Rush
President, Chief Executive Officer and Chairman of the Board
   
35,000
 
         
Steven L. Keller
Chief Financial Officer and Treasurer
   
10,000
 
         
Jason Wilder
Chief Operating Officer
   
10,000
 
         
Jody Pollard
Senior Vice President – Truck and Aftermarket Sales
   
10,000
 
 
 
The Stock Options will be granted under the Rush Enterprises, Inc. Amended and Restated 2007 Long-Term Incentive Plan (the “Plan”) on March 13, 2026 (the “Grant Date”). The Stock Options will have an exercise price equal to the closing sale price of the Company’s Class A common stock on the Grant Date and will vest in three equal annual installments beginning on the third anniversary of the Grant Date. Additional terms and conditions applicable to the Stock Options are set forth in the Form of Rush Enterprises, Inc. Amended and Restated 2007 Long-Term Incentive Plan Stock Option Agreement attached as Exhibit 10.5 to the Company’s Form 10-K filed with the Securities and Exchange Commission on February 23, 2024.
 
Restricted Stock Awards
 
The Compensation Committee approved the following restricted stock awards (the “RSAs”):
 
Name / Title
 
RSAs (#)
 
         
W. M. “Rusty” Rush
President, Chief Executive Officer and Chairman of the Board
   
50,000
 
         
Steven L. Keller
Chief Financial Officer and Treasurer
   
25,000
 
         
Jason Wilder
Chief Operating Officer
   
22,000
 
         
Jody Pollard
Senior Vice President – Truck and Aftermarket Sales
   
17,400
 
 
 
The RSAs will be granted under the Plan on the Grant Date. In addition, per the terms of his Senior Advisor Agreement attached as Exhibit 10.1 to the Company’s Form 8-K filed with the Securities and Exchange Commission on October 30, 2024, Michael J. McRoberts, Senior Advisor and a member of the Board of Directors of the Company, will receive a grant of RSAs valued at $250,000 on the Grant Date. The number of RSAs that will be granted to Mr. McRoberts will be determined based on the closing sale price of the Company’s Class B common stock on the Grant Date.
 
The RSAs entitle the grantee to receive shares of the Company’s Class B common stock upon satisfaction of the vesting conditions. The RSAs will vest in three equal installments beginning on the first anniversary of the Grant Date. Additional terms and conditions applicable to the RSAs are set forth in the Form of Rush Enterprises, Inc. Amended and Restated 2007 Long-Term Incentive Plan Restricted Stock Award Agreement attached as Exhibit 10.6 to the Company’s Form 10-K filed with the Securities and Exchange Commission on February 23, 2024.
 
 

 
 
SIGNATURES
 
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.
 
  RUSH ENTERPRISES, INC.  
 
 
 
 
Dated: March 5, 2026 
By:
/s/ Michael Goldstone
 
 
Michael Goldstone
 
  Senior Vice President, General Counsel
and Corporate Secretary
 
 
 
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Reference

Frequently asked questions

When did Rush Enterprises Inc file this 8-K?
Rush Enterprises Inc (RUSHA) filed this Current Report (Form 8-K) with the SEC on March 5, 2026. The accession number assigned by EDGAR is 0001437749-26-007073.
What does an 8-K disclose?
Form 8-K is the SEC's current-report form, used to disclose material events between periodic reports (10-K / 10-Q). Triggers include CEO/CFO departures, acquisitions, bankruptcies, earnings releases, auditor changes, changes in fiscal year, and amendments to corporate governance. Each 8-K is keyed to one or more Item numbers (1.01 through 9.01).
What is the key takeaway from this filing?
Board approves 2025 cash bonuses, stock options, and RSAs for named executives; grants set for March 13, 2026. This is Boardroom Alpha's one-line summary of the current report; see the full filing text above for the formal disclosure.
What Item codes does an 8-K cover?
An 8-K's Item codes (1.01 through 9.01) specify what kind of event is being disclosed — e.g. Item 1.01 for entering a material agreement, Item 5.02 for departure/election of directors and executive officers, Item 8.01 for other events. The Item codes for this 8-K appear in the filing text above.
Where can I find Rush Enterprises Inc's prior current reports on EDGAR?
The SEC EDGAR browser lists every 8-K Rush Enterprises Inc has filed under CIK 1012019, sortable by date. Use the "View on SEC EDGAR" link in the page header, or browse directly via https://www.sec.gov/cgi-bin/browse-edgar.
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