Boardroom Alpha
8-K primary document
MNST · Current Report (Form 8-K) · Filed February 26, 2026

Monster Beverage Corp8-K exhibit

tm267393d1_ex99-2.htm

Exhibit 99.2

 

 

The information presented herein is derived from Monster Energy Company’s proprietary, custom NielsenIQ database (and is not derived from our, or any industry participant’s, financial statements). While such information is based on data received from NielsenIQ , the results reported in this presentation may vary from those found in publicly available syndicated sources such as NielsenIQ and IRI Circana due to differing definitions of the energy drinks category and other factors. Further, Monster Energy Company has not independently verified industry data collected or provided by Nielsen and makes no representations as to its accuracy or completeness. Data provided by NielsenIQ (and other third - party sources), as well as our analysis of such data, involve a variety of assumptions and methodologies that are subject to uncertainties, and therefore you are cautioned not to give undue weight to the information contained in this presentation.

 

 

UNITED STATES SCANNER DATA Source: NielsenIQ Total US xAOC + Conv p eriod ending 02/14/2025 TNA Energy $ % Change YA Total U.S. All Measured Channels (13 - weeks) 12.9% TOTAL NON - ALCOHOLIC (TNA) ENERGY (Total U.S. xAOC + Conv) 11.4% MEC 15.6% MONSTER - 11.1% REIGN - 4.0% NOS - 11.1% BANG - 1.5% FULL THROTTLE 7.1% RED BULL $ Share Change YA $ Share $ % Change YA U.S. Convenience & Gas (4 - weeks) 8.2% TNA ENERGY - 0.4 36.5 7.1% MEC 0.9 30.1 11.6% MONSTER - 0.5 2.2 - 10.9% REIGN - 0.4 2.2 - 7.4% NOS - 0.4 1.4 - 15.1% BANG - 0.1 0.6 - 4.6% FULL THROTTLE - 0.8 36.1 5.9% RED BULL - 0.2 7.1 5.5% CELSIUS 2.1 4.3 113.8% ALANI NU - 0.4 2.2 - 9.5% ROCKSTAR - 0.3 3.2 - 2.4% C4 0.3 3.2 19.5% GHOST - 0.4 2.5 - 8.2% 5 - HOUR 0.9% COFFEE + ENERGY CATEGORY 3.5 63.9 6.6% MEC - 3.0 35.2 - 7.0% STARBUCKS Note: Canada data reflects the 12 - week period ending 07/12/2025.

 

 

CANADA SCANNER DATA Source: NielsenIQ Total Canada All Channels 12 Weeks ending 01/24/2026 $ Share Change YA $ Share $ % Change YA Total Canada All Measured Channels 15.8% TNA Energy - 1.5 39.6 11.7% MEC - 0.4 35.4 14.4% Monster - 0.2 1.4 - 0.9% Reign - 0.3 1.0 - 9.8% NOS - 0.2 0.7 - 8.4% Bang - 0.3 0.6 - 19.7 Reign Storm - 0.1 0.4 3.6% Full Throttle

 

 

EMEA SCANNER DATA % Share Change YA € Share € % Change YA 2.3% 19.0% 32.0% BELGIUM 3.9% 27.5% 36.1% CZECH REPUBLIC 3.1% 29.1% 22.6% DENMARK 2.3% 29.9% 30.5% FRANCE 2.4% 35.0% 20.2% GREAT BRITAIN 2.5% 38.0% 16.3% GREECE 2.8% 19.3% 26.0% GERMANY 2.2% 33.1% 21.5% ITALY 6.2% 14.8% 96.3% NETHERLANDS 5.2% 39.9% 27.7% NORWAY 2.1% 22.0% 29.2% POLAND 2.0% 33.2% 16.9% REPUBLIC OF IRELAND - 1.1% 17.9% 6.3% SOUTH AFRICA 1.2% 42.4% 17.4% SPAIN 2.6% 17.5% 32.3% SWEDEN % Change YA 2025 € Share € % Change YA 0.8% 12.2% 69.2% EGYPT 3.9% 45.3% 17.8% KENYA 1.4% 24.8% 37.1% NIGERIA Note: Kenya, Nigeria and Egypt reflect the 13 - week period ended December 23, 2025. Belgium, Czech Republic, Denmark, France, Greece, Germany, Italy, Netherlands, Norway, Poland, Republic of Ireland, South Africa, Spain, and Sweden reflect the 13 - week period ended December 28, 2025. Great Britain reflects the 13 - week period ended December 27, 2025. The data source for EMEA is L Nielsen IQ. All amounts are MEC. EMEA ALL MEASURED CHANNELS ENERGY DRINK CATEGORY GROWTH 12.9% € % Value Sales Change YA Monster, Total All Measured Channels Predator/Fury, Total All Measured Channels

 

 

ASIA PACIFIC SCANNER DATA Note: Australia reflect the 13 - week period ending January 04, 2026. New Zealand reflect the 13 - week period ending January 04, 2026. Asia Pacific country data reflects the months of October - December 2025. Japan data source is Intage , Australia is Circana . All other is Nielsen IQ. 16.8 % $ % Change YA ASIA PACIFIC ALL MEASURED CHANNELS ENERGY DRINK CATEGORY GROWTH $ Share Change YA $ Share $ % Change YA 19.5% TOTAL ENERGY 3.6 23.6% 41.1% MONSTER - 2.4 7.4% - 10.1% MOTHER AUSTRALIA $ Share Change YA $ Share $ % Change YA 11.1% TOTAL ENERGY 3.1 17.3% 35.3% MONSTER - 0.8 4.7% - 4.7% MOTHER - 0.7 3.9% - 5.9% LIVE+ $ Share Change YA $ Share $ % Change YA 3.3% TOTAL ENERGY - 5.1 50.0% - 6.3% MONSTER 1.2% REIGN STORM $ Share Change YA $ Share $ % Change YA 15.9% TOTAL ENERGY - 7.0 44.9% 0.2% MONSTER NEW ZEALAND SOUTH KOREA JAPAN Total All Measured Channels

 

 

LATIN AMERICA SCANNER DATA 12.9 % $ % Change YA LATIN AMERICA ALL MEASURED CHANNELS ENERGY DRINK CATEGORY GROWTH $ Share Change YA $ Share $ % Change YA 9.9% TOTAL ENERGY 2.8 32.7 20.3% MONSTER 1.1 7.1 28.9% PREDATOR MEXICO $ Share Change YA $ Share $ % Change YA 46.6% TOTAL ENERGY 1.5 54.7 42.5% MONSTER $ Share Change YA $ Share $ % Change YA 6.8% TOTAL ENERGY - 2.1 38.1 1.3% MONSTER CHILE ARGENTINA Total All Measured Channels $ Share Change YA $ Share $ % Change YA 11.7% TOTAL ENERGY 3.3 46.5 20.3% MONSTER BRAZIL Note: Latin America data reflects the three - months ending December 31, 2025. All tracked markets are FX neutral. The data source for Latin America is NielsenIQ .

 

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