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MAX · Current Report (Form 8-K) · Filed December 16, 2025

Mediaalpha Inc — Current Report (Form 8-K)

Form
8-K
Filed
December 16, 2025
Period
Dec 10, 2025
Ticker
MAX
Accession
0001818383-25-000179
Boardroom Alpha · Filing insights

MediaAlpha adopts Amended and Restated By-Laws effective Dec 10, 2025, updating stockholder meeting rules and director governance.

About Mediaalpha Inc
Market cap
$554M
1Y TSR
−18.6%
3Y TSR
−2.5%
Board grade
C-
Sector
Communication Services
CEO
Steven Yi
Last annual meeting: May 5, 2026 · View full Mediaalpha Inc profile →
max-20251210

UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, DC 20549
_____________________________
FORM 8-K
_____________________________
CURRENT REPORT
PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
Date of Report (Date of earliest event reported): December 10, 2025
_____________________________
MediaAlpha, Inc.
(Exact Name of Registrant as Specified in Its Charter)
_____________________________
Delaware001-3967185-1854133
(State or other jurisdiction
of incorporation)
(Commission
File Number)
(IRS Employer
Identification No.)
700 South Flower Street, Suite 640
Los Angeles, California
90017
(Address of Principal Executive Offices)(Zip Code)
(213) 316-6256
(Registrant’s telephone number, including area code)
(Not Applicable)
(Former name or former address, if changed since last report)
Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions (see General Instruction A.2. below):
oWritten communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)
oSoliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)
oPre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))
oPre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))
Securities registered pursuant to Section 12(b) of the Act:
Title of each classTrading Symbol(s)Name of each exchange on which registered
Class A common stock, $0.01 par valueMAXNew York Stock Exchange
Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (§230.405 of this chapter) or Rule 12b-2 of the Securities Exchange Act of 1934 (§240.12b-2 of this chapter).
Emerging growth company     o
If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act.    o



ITEM 5.03 - Amendments to Articles of Incorporation or Bylaws; Change in Fiscal Year.
On December 10, 2025, the Board of Directors of MediaAlpha, Inc. (the “Company”) approved an amendment and restatement of the Company’s by-laws (as so amended and restated, the “Amended and Restated By-Laws”), which became effective the same day. Among other things, the Amended and Restated By-Laws:
update the procedures and other requirements relating to meetings of stockholders, including by revising:
the scope of business that may be conducted at such meetings;
the process for stockholders to propose business to be brought;
the voting standard required to adjourn a meeting of stockholders to a majority of votes cast;
to eliminate the prior cap on the number of proxies that may be authorized by stockholders;
the treatment of proxies received by the Company for disqualified or withdrawn nominees for election to the Board;
amend certain provisions relating to the election and terms of directors nominated pursuant to the Stockholders Agreement, as well as their service on committees of the Board;
update certain requirements relating to nominations for election to the Board and to the removal of directors;
clarify that the provision regarding director compensation in Section 3.13 does not limit directors from receiving other compensation;
clarify that certain provisions relating to the indemnification of directors or officers by the Company apply to the fullest extent permitted by Delaware law;
delete references to certain provisions of the Company’s Stockholder Agreement that are no longer applicable to the Company;
reflect recent amendments to the Delaware General Corporation Law; and
eliminate the provisions of Article XII relating to payment of litigation costs in the event of certain legal actions brought against the Company.
The Amended and Restated By-Laws also incorporate ministerial, technical, clarifying and conforming changes. The foregoing description is a summary and is qualified in its entirety by reference to the full text of the Amended and Restated By-Laws, a copy of which is attached as Exhibit 3.1 hereto and is incorporated by reference herein.



ITEM 9.01 – Financial Statements and Exhibits.
(d) Exhibits
Exhibit
No.
Description
3.1
104Cover Page Interactive Data File (embedded within the Inline XBRL document).



SIGNATURES
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.
MediaAlpha, Inc.
Date: December 16, 2025By:/s/ Jeffrey B. Coyne
Name:Jeffrey B. Coyne
Title:General Counsel & Secretary

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Reference

Frequently asked questions

When did Mediaalpha Inc file this 8-K?
Mediaalpha Inc (MAX) filed this Current Report (Form 8-K) with the SEC on December 16, 2025. The accession number assigned by EDGAR is 0001818383-25-000179.
What does an 8-K disclose?
Form 8-K is the SEC's current-report form, used to disclose material events between periodic reports (10-K / 10-Q). Triggers include CEO/CFO departures, acquisitions, bankruptcies, earnings releases, auditor changes, changes in fiscal year, and amendments to corporate governance. Each 8-K is keyed to one or more Item numbers (1.01 through 9.01).
What is the key takeaway from this filing?
MediaAlpha adopts Amended and Restated By-Laws effective Dec 10, 2025, updating stockholder meeting rules and director governance. This is Boardroom Alpha's one-line summary of the current report; see the full filing text above for the formal disclosure.
What Item codes does an 8-K cover?
An 8-K's Item codes (1.01 through 9.01) specify what kind of event is being disclosed — e.g. Item 1.01 for entering a material agreement, Item 5.02 for departure/election of directors and executive officers, Item 8.01 for other events. The Item codes for this 8-K appear in the filing text above.
Where can I find Mediaalpha Inc's prior current reports on EDGAR?
The SEC EDGAR browser lists every 8-K Mediaalpha Inc has filed under CIK 1818383, sortable by date. Use the "View on SEC EDGAR" link in the page header, or browse directly via https://www.sec.gov/cgi-bin/browse-edgar.
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