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LUV · Current Report (Form 8-K) · Filed August 7, 2026

Southwest Airlines Co — Current Report (Form 8-K)

Form
8-K
Filed
August 7, 2026
Period
Aug 5, 2026
Ticker
LUV
Accession
0001193125-26-340284
Boardroom Alpha · Filing insights

Southwest raises base salaries and long-term incentive targets for named executives, including Bob Jordan, effective Aug 15, 2026.

About Southwest Airlines Co
Market cap
$19.4B
1Y TSR
+43.2%
3Y TSR
+12.9%
Board grade
C+
Sector
Industrials
CEO
Robert E Jordan
Last annual meeting: May 7, 2026 · View full Southwest Airlines Co profile →
8-K
 
 

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

 

 

FORM 8-K

 

 

CURRENT REPORT

Pursuant to Section 13 or 15(d)

of The Securities Exchange Act of 1934

Date of Report (Date of earliest event reported): August 5, 2026

 

 

LOGO

 

SOUTHWEST AIRLINES CO.

(Exact name of registrant as specified in its charter)

 

 

 

Texas   1-7259   74-1563240
(State or other jurisdiction
of incorporation)
 

(Commission

File Number)

  (I.R.S. Employer
Identification No.)

 

P. O. Box 36611  
Dallas, Texas   75235-1611
(Address of principal executive offices)   (Zip Code)

Registrant’s telephone number, including area code: (214) 792-4000

 

Not Applicable

Former name or former address, if changed since last report

 

 

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:

 

Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)

 

Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)

 

Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))

 

Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

Securities registered pursuant to Section 12(b) of the Act:

 

Title of each class

 

Trading
Symbol

 

Name of each exchange
on which registered

Common Stock ($1.00 par value)   LUV   New York Stock Exchange

Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (17 CFR 230.405) or Rule 12b-2 of the Securities Exchange Act of 1934 (17 CFR 240.12b-2).

Emerging growth company ☐

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐

 

 
 


Item 5.02

Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers; Compensatory Arrangements of Certain Officers.

Item 5.02(e)

On August 5, 2026, the Compensation Committee (“Committee”) of the Board of Directors (the “Board”) of Southwest Airlines Co. (the “Company”) approved changes to annual base salaries, effective August 15, 2026, and long-term incentive opportunity targets for certain officers of the Company, including the Company’s named executive officers. The Committee also recommended, and the independent directors of the Board approved, changes to Bob Jordan’s annual base salary, effective August 15, 2026, and long-term incentive opportunity target.

As part of the Committee’s annual executive compensation review performed in late 2025 and early 2026 to establish current year compensation, the Committee’s independent compensation consultant considered American Airlines Group Inc., Delta Air Lines, Inc., United Airlines Holdings, Inc., Alaska Air Group, Inc., and JetBlue Airways Corporation to be the most relevant airline peers. The comparative airline data utilized was based on 2024 compensation reported in these airlines’ 2025 proxy statements and was not aged forward to estimate 2025 or 2026 airline peer compensation. The independent consultant provided the Committee with data representing the average for the largest three airlines (American Airlines Group Inc., Delta Air Lines, Inc., and United Airlines Holdings, Inc.), a smaller carrier average (Alaska Air Group, Inc. and JetBlue Airways Corporation), and the midpoint between the largest three airline average and the smaller carrier average.

In light of the success of the Company’s transformation, the related evolution in the scope and complexity of senior executive roles, and the heightened risk of losing key senior executive talent, as evidenced by external recruiting activity involving members of the Company’s senior leadership team, in May 2026, the Committee requested that the independent compensation consultant reassess the Company’s airline peer group and related compensation benchmarking methodology.

In August 2026, after considering updated market data, the Company’s size and scale relative to its airline peers, including revenues and market capitalization, the increasing comparability of the Company’s product and commercial offerings with those of the largest U.S.-based airlines, and the importance of attracting and retaining senior executive talent, the Committee determined to align executive compensation more closely with the average total direct compensation of the Company’s three most relevant U.S.-based airline peers: American Airlines Group Inc., Delta Air Lines, Inc., and United Airlines Holdings, Inc. In making this determination, the Committee used reported 2025 peer compensation data, as disclosed in the peers’ 2026 proxy statements, and did not age that data forward to estimate 2026 compensation or project future market movement. The Committee believed this approach would position executive compensation within a reasonable range of the referenced airline peer market, and the use of unaged data was expected to result in compensation levels modestly below the 2026 market position for those peers.


Below are the approved changes to the named executive officers’ annual base salaries and long-term incentive opportunity targets as a percentage of base salary, as well as the named executive officers’ current short-term incentive opportunity targets as a percentage of base salary.

 

Name

  

Title

   Modified Base
Salary (effective
August 15,
2026)
   Modified Long-Term
Incentive Opportunity
Target (Percentage of
Base Salary)
  Short-Term Incentive
Opportunity Target
(Percentage of Base
Salary)
Bob Jordan    President, Chief Executive Officer & Vice Chairman of the Board    $1,225,000    1200%   200%
Andrew Watterson    Chief Operating Officer    $815,000    500%   150%
Tom Doxey    Executive Vice President & Chief Financial Officer    $805,000    500%   135%
Justin Jones    Executive Vice President & Chief Commercial Officer    $805,000    500%   135%
Anthony Roach    Executive Vice President & Chief Customer & Brand Officer    $805,000    500%   135%


SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

 

        SOUTHWEST AIRLINES CO.
August 7, 2026     By:  

/s/ Jeff Novota

            Jeff Novota
      Senior Vice President Chief Legal Officer & Corporate Secretary
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Reference

Frequently asked questions

When did Southwest Airlines Co file this 8-K?
Southwest Airlines Co (LUV) filed this Current Report (Form 8-K) with the SEC on August 7, 2026. The accession number assigned by EDGAR is 0001193125-26-340284.
What does an 8-K disclose?
Form 8-K is the SEC's current-report form, used to disclose material events between periodic reports (10-K / 10-Q). Triggers include CEO/CFO departures, acquisitions, bankruptcies, earnings releases, auditor changes, changes in fiscal year, and amendments to corporate governance. Each 8-K is keyed to one or more Item numbers (1.01 through 9.01).
What is the key takeaway from this filing?
Southwest raises base salaries and long-term incentive targets for named executives, including Bob Jordan, effective Aug 15, 2026. This is Boardroom Alpha's one-line summary of the current report; see the full filing text above for the formal disclosure.
What Item codes does an 8-K cover?
An 8-K's Item codes (1.01 through 9.01) specify what kind of event is being disclosed — e.g. Item 1.01 for entering a material agreement, Item 5.02 for departure/election of directors and executive officers, Item 8.01 for other events. The Item codes for this 8-K appear in the filing text above.
Where can I find Southwest Airlines Co's prior current reports on EDGAR?
The SEC EDGAR browser lists every 8-K Southwest Airlines Co has filed under CIK 92380, sortable by date. Use the "View on SEC EDGAR" link in the page header, or browse directly via https://www.sec.gov/cgi-bin/browse-edgar.
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